Prepared for PetSmart · Customer Journey Analytics
Adobe Customer Journey Analytics combines enterprise-grade identity resolution, attribution, governance, and omnichannel analytics on a single data foundation, aligning closely with the critical capabilities PetSmart identified in its evaluation process.
The themes that recur across PetSmart's requirements — retroactive logic, no sampling, omnichannel identity, and no per-event licensing — are architectural properties of CJA, not add-ons.
Web, app, POS, loyalty, call center, and returns resolve to one Person via loyalty ID — anonymous-to-known and online-to-store stitching, applied retroactively.
Attribution, segments, and business logic apply at query time across all history with no re-tagging, no sampling, and no cardinality limits on high-SKU data.
Priced on annual data rows — not sites, tags, seats, or event names — so PetSmart can instrument broadly without licensing penalizing coverage.
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